01 2013

“Schedro” TH Company published results of it’s activity and achievements in 2012. The principal results of the year: increase of company’s market share in all categories of products, innovative tastes launch, positive dynamics in national ratings of companies and brands and victory of “Schedro” TM production in professional tasting competition World Food Ukraine-2012.

 

In 2012 “Trade House “Schedro” Company consolidated and increased it’s leading position on the market of mayonnaises, ketchups, mustard and sauces. “Schedro” TH is a leader of Ukrainian market of margarines.

 

Category

Share in 2012*

Packaged margarine

68,63%

Soft margarine

28,90%

Monolith margarine

40%

 

Company is among top 3 of companies with the largest shares in the markets of mayonnaises and ketchups. In 2012 share of the sauces category market of “Schedro” TH increased as follows:

 

Category

Production volume growth

Share in 2011*

Share in 2012*

,*

Mayonnaise

9,0%

16,32%

17,98%

1,66

Ketchup

30,5%

2,46%

3,49%

1,03

Mustard

95,5%

2,83%

5,93%

3,10

Red sauces

106,4%

0,75%

1,45%

0,70

White sauces

43,0%

2,01%

4,22%

2,21

* - Source: data of consulting analytical company “APK – inform”

 

Year 2012 became a year of reformation in organization structure of the company. Two new departments have been created and are already functioning: Department of the quality control and Department of production and innovation development. New company top management positions have been established: Director of the marketing Department, director of the sales Department, and also director of the production sector cooperation Department and Russia region sales Director.

 

One of the most important events of the year 2012 for the company “Schedro Trade House” Ltd was launch of the six novelties in production categories: ketchups, sauces and mustard. Novelties represent both popular and innovative tastes among Ukrainian trademarks: “Barbeque” with whole grounded spices and also the spicy sauce “Fiery Salsa” with pieces of red pepper.

 

During several years “Schedro” company and trade mark demonstrate positive dynamics in ratings of national business publications: Forbes, Focus, HVardiia and others.

 

Publication

Name of rating/competition

Position in 2011

Position in 2012

FORBES

200 largest companies of Ukraine

133

76

V

The most expensive corporate brands

137

89

50 most popular brands of Ukraine

9

12**

World Food Ukraine

Professional degustation competition

8

11

** - both in 2011 and in 2012 “Schedro” TM gets ahead of all the principal competitors

 

The spreads, vegetable – milk pastes and milk – vegetable mixes production line had been put into production last year at Lvov Fat Plant. As part of the program of production modernization at Kharkov Fat Plant (KFP) a new votator, that enabled increase of technological line production has been installed. In 2012 KFP celebrated its 80 years anniversary!

 

Also last year new equipment for the tasting laboratory of Zaporozhe refinery, that was recognized as one of the most contemporary and most equipped among the tasting laboratories of the food industry enterprises of Ukraine. The laboratory of Zaporozhe refinery is one of the first laboratories in butter and fat branch that is accredited by the National accreditation agency for the technical competency in accordance with requirements of the international standard DSTU (Ukrainian national standardization system) ISO/IEC 17025:2006.

 

“In year 2012 reformation in organization structure of the company has been completed. Its first specific results: the company increased volume of sauces production by 11,8%,  innovative products have been successfully launched, recipes of sauces have been updated and all the novelties of the trade mark got the highest quality grades according to results of testing and research in the outgoing year, - Kopernak Vitalii Anatolevich, director of “Schedro TH”  Ltd says. The company plans further production modernization, manufacture of innovative products, and also qualitative changes in the company management”.